2006 News/Event Publicity
A Sweet Story
Media jumped at the chance to talk about chocolate clothing, chocolate sculptures and chocolate body art, especially because it was for a great cause. Coverage blanketed Chicagoland and Northwest Indiana for weeks prior to the event, building buzz.
Print/Online Coverage
For the Love of Chocolate was featured in more than 14 newspaper articles, in 11 publications including major newspapers Chicago Sun-Times, the Daily Herald and Northwest Indiana Times, and popular lifestyle magazine Chicago Social. The event made headlines in numerous publications, including garnering a full-color, front-page mention in local Chicago newspaper Skyline. Online presence included "weekend guide" pick in popular online newsletter Daily Candy; event was also highlighted in AOL CityGuide and Chicago Magazine's "Dish" newsletter .
On Television
Three TV segments that aired the week prior to the event, on Chicago's CBS and FOX affiliates and local news channel CLTV, were a key factor in enticing guests to attend. Because the event wasn't set up yet, but reporters wanted to see what would be on display, we re-created the event in the kitchen of The French Pastry School — including chocolate body painting, chocolate sculpting, and a model in chocolate clothing. Television segments included:
- FOX Chicago Morning News (February 7): Reporter Nancy Loo stopped by for a segment live from the school, talking to Jacquy Pfeiffer about the night’s activities.
- Metromix TV on CLTV (February 8): Reporter Jackie Tranchida talked to Jacquy, event chair Luisa Rothman and Nicholas Lodge about the event, and she even wore a candy dress on-air.
- CBS2 Morning News (February 9): Reporter Joanie Lum stopped by, talked to Jacquy, and we surprised the station with a sculpture featuring their station logo! view clip >
Radio Coverage
Our Public Service Announcement was mentioned on several top radio stations, including Chicago stations WTMX-FM “The Mix,” WBBM-FM, WILV-FM, WDRV-FM, WLS-AM, and Northwest Indiana stations WAKE-AM, WLJE-FM, WXRD-FM and WZVN-FM.
In Summary…
For the Love of Chocolate was featured in:
- WBBM-TV (CBS)
- WFLD-TV (FOX)
- CLTV/Metromix: The TV Show
- Chicago Sun-Times (2 mentions)
- Daily Herald
- Daily Southtown
- Northwest Indiana Times (2 feature articles/2 mentions)
- Chesterton Tribune (NW Ind.)
- The Chronicle (NW Ind.)
- The Beacher (NW Ind.)
- Chicago Skyline (Cover story with large photo of Abby)
- RedEye
- Chicago Social
- WTMX-FM
- WILV-FM
- WDRV-FM
- WLS-AM
- Daily Candy
- AOL CityGuide
- CBS2 Web site
- LAKE Magazine website
- Chicago Magazine “Dish” Newsletter
Some of our Favorite Press Mentions:
Download event recap (10MB PowerPoint file) >>
Read more about the 2006 chefs and other participants >>
2008 News/Event Publicity : 2007 News/Event Publicity : 2006 News/Event Publicity